The next big thing in social media might not be Snapchat or Google Hangouts or some app that you haven't heard of yet. It might just be the old familiar Facebook, a platform that most local history organizations already use -- but not to its fullest potential.
For example, have you tried Facebook Live yet?
Here are a couple of Facebook Live events from historic Glensheen mansion in Duluth, featuring Director Dan Hartman and Marketing Manager Jane Pederson. The one above is from inside the historic home; the one below was filmed outdoors, featuring Dan snowboarding down a hill to promote a new combo package with Spirit Mountain. Take note of the comments, shares and number of views on both. (Check out Glensheen's Facebook page for more examples - and if you want to find out if Dan manages to stay upright on his snowboard adventure.)
Explore the power of the new tools of Facebook, at our 2017 Annual Meeting and Conference when Dan presents a session on the topic:
The New Facebook: Your New Newsletter, Your Best Educational Platform and Your Best Way to Bring In New Visitors
Learn some some strategies to adapt to the new era of Social Media. Even though some of us are bored with it, Facebook is still the number 1 social platform that all of our audiences engage in. Whether we like to admit it or not, it has become our newsletter to many of our loyal fans. Also, with the creation of Facebook Live it has become easily one of the best educational tools in our arsenal, especially for reaching into the classroom. Of course, it also has become the number 1 marketing platform for reaching visitors in almost all geographic and demographic areas. During the presentation Dan will advise strategies that are mostly free and things that can be adapted immediately if desired. Also, during the presentation Dan will go live on Facebook to have the audience interact and watch first hand how it is not as scary as folks think.
The Minnesota Alliance of Local History Museums (MALHM) is an professional organization dedicated to "Peers Helping Peers." Learn from your colleagues in the field, who will share their expertise at the conference. With this session, you'll see why Glensheen's social media helped it win "Attraction of the Year" at the 2017 Explore Minnesota Tourism Conference held earlier this month in St. Paul.
Registration is now open for the MALHM Conference, set for April 26-27 in Walker, MN. Register through our new online store. Attendees may also pay with a registration form and check by mail. With either method, attendees can indicate dietary needs, such as vegetarian and gluten free.
Registration deadline is April 10. Chase on the Lake will offer a discount to MALHM attendees who book by phone by April 4. For more information, see our Annual Conference page. If you have additional questions, please contact MALHM Coordinator Marci Matson or Conference Chair Jill Wohnoutka. Look for a full conference schedule soon!